Your navigational hierarchy plays a key role in passing link gain, deep into your website. Pages too far down your website tree won't get enough attention to warrant high rankings.
It is important to optimize your website linking structure by creating a rich web of interlinking within your website. Whenever it is appropriate, we will include links to related products, related articles, related searches, etc. In doing so, we ensure the anchor text is optimal and visible enough to both the user and the search engines.
Clean website navigation structure helps enhance the user experience on the site, increase click through rate by providing shortcuts in form of mini sub navigation, improve internal linking between all relevant pages which helps build and promote pages similar in theme and topic
Link popularity is one of the most important elements that search engines factor into their ranking algorithms. You may have a perfectly optimized website; however, if your site does not have competitive link popularity regarding your targeted keywords for optimization, then, your site is not likely to compete for top rankings of these phrases.
Elements search engine algorithms consider important when evaluating the strength of a link:
Page rank of the page where your link appears.
The actual text that is linked. For example, it is optimum to use your main keyword as the text that is linked instead of your company name.
The link popularity of the site that is linking to your site. Link popularity is "inherited"; links that come from sites that are authoritative in the SEPV are more powerful.
Industry relevancy of the sites promoting your products and services plays a big role in determining the quality of such link.