“Digital Marketing” is one of those vague terms with which we all have a feeling that we know what is means, but when it comes to explaining it we somehow get stuck.
The Reason being we associate Digital Marketing to many things. It is not clear which types of digital marketing we are talking about. So instead of getting stuck in the technical jargon like “it is related to online marketing” or “a summarizing term for all online marketing activities” lets put it simply:
Digital Marketing means all those marketing activities that use digital devices, online and offline as well.
To give you a thorough explaination of what the term “Digital marketing” means we have summarized below what it includes
Here are the most important types of digital marketing you must know before you decide what types of marketing you are going to include in your digital marketing strategy.
- Social Media Marketing
Social Media Marketing is the process of advertising your website or online business through social media channels and it’s the key of furthering brand/client communication. Social Media Marketing rules can be limited in just one sentence: “Act in social networks as you would like others to act for you. As man is a social being and will always remain a social being.”
Initially, there were two vast social networking giants: MySpace and Facebook and these two networks were joined by the network marketers in order to market their opportunities. A website where anyone can share his/her perspectives, views, and thoughts through various mediums like audio, video, images etc. is a Social Media Website. These Social Media Websites play most significant role to create brand awareness, to enhance visibility and to sell a product/service.Well, value of MySpace and Facebook is continuously dropping these days and the reason is ‘monumental release of fresh and niche focused social networks’.
Now that Facebook has taken over the world by storm, there’s no keeping away from this Huge Platform.
- Content Marketing
Content marketing is the technique of using storytelling method to impart valuable information and increase brand awareness with the goal of getting your target audience to take a profitable action. Content marketing aims at building relationships with potential customers and becoming a partner rather than an advertiser.
It’s the art of strategic marketing approach focused on creating and distributing relevant, valuable and consistent content to attract a clearly defined audience and thus drive a profitable customer action. Here you can distribute content to fetch customers.
- Search Engine Optimization (SEO)
SEO is the acronym of Search Engine Optimization. For the understanding of beginners, search engine optimization is the art and science of making a website to perform better with various search engines such as Google, Yahoo, Bing and Ask.com. In other words, SEO involves a number of activities that make your site search engine friendly.
As you know, search engines offer the platform to extract particular information on almost anything existing in the world. Users generally type in some text known as keyword or key phrase in the search box and get the most relevant information on that keyword in the form of listed web pages. Have you ever wondered how and why these web pages appear in that sequence for a particular keyword?
Search engines normally adhere to a set of rules or algorithm to rank websites or web pages for a certain search query (keyword). So, if your website contains good, original content related a search query and receives high-quality inbound links from other similar websites in great quantity, then the site is highly favored by search engines that give it a high rank in the search results for that query.
- Search Engine Marketing (SEM)
While SEO describes the process of getting the organic or unpaid traffic from search engines – SEM refers to the paid traffic from search engines. The most common form of search engine marketing is Google Adwords (PPC) .
In SEM the marketer pays the search engine a predefined amount of money for showing an Ad at various places within the search results or channels for specified keywords or phrases.
- Pay-Per-Click Advertising (PPC)
Like we said it’s a marketing method where the marketer pays for each click on a link to a website. It’s not limited to Search Engines only but almost all social networks offer the opportunity for Pay Per Click advertising. These ads then appear in the feed of the targeted social media users.
Note that many of these activities cannot be clearly separated. The lines between the various types of digital (online) marketing are often blurred.
- Affiliate Marketing
Affiliate marketing is a performance-based type of digital marketing. In contrast to PPC advertising with affiliate marketing, the advertiser does not pay for traffic but rather for conversions. The rates are usually higher but the risk on the side of the advertiser are limited since he only pays for conversions.
Affiliate marketing is popular with bloggers and high-traffic website owners who make money from selling other people’s products to their audience.
Email Marketing Services
Email Marketing is a form of direct marketing or you can say it is the advertisement of a product or service through electronic mail as a means of communicating commercial or fund-raising messages to an audience. Email marketing is also used to improve the relationship between a business and its customers and to gain new customers.
Email Marketing is the best and an effective way to attract new customers by keep in touch with them and reducing the operating cost. We provide the E-mail Marketing campaign with the features such as creating relevant data base for your target market, writing effective mail message to increase response rate from customers and sending mails at one-to-one bases. We have a good control over your email marketing campaign strategies.
- Radio advertising
Well you might be already aware of this advertising if you happen to drive a car and listen to FM Radio. Those breaks in your favorite music where someone tells you what car to buy or what cleaner to use. Some of these spots can be rather annoying, a select few manage to be entertaining – at least when you hear them the first time.
There is still more to radio advertising: For instance, you can sponsor a program and start a social awareness campaign.
- Television advertising
The Idiot Box isnt dead yet. The spot that breaks up your favorite television program. While we are more and more getting used to finding ways to omit having to actually watch TV commercials there is still some marketing success in TV advertising.
More and more people are shifting to Youtube and this is where you can break in!
- SMS / Mobile Phone Advertising
Of course, many of the above types of digital marketing can take place on your mobile phone. You are probably using Facebook, Instagram, and Google on your mobile phone after all. But there are some other types of marketing on your mobile phone that so far would not fit into any of the mentioned categories.
SMS advertising has been around for some time now. And with technology like Bluetooth still on the rise, the marketing and advertising options for mobile especially in local marketing have by far not yet been fully leveraged.